Research identified that dandruff negatively affected people’s confidence and that Head and Shoulders shampoo was an effective way to manage this condition. This new campaign merged a ‘kickstarter’ crowd funding model with user generated influencer marketing on channels such as Twitter and Facebook. Ideas would be pitched by individuals who would benefit from resources and tools to help them gain support for their idea using social media. The people whose pitches were accepted and generated the most support would gain a share of the £1M pot from Head and Shoulders and promotion on media channels used by the brand (web, mobile, press, billboards and TV).

Successful pitches are given a ‘diary’ page to manage collaboration with others, highlight pledges and share content to magnify the message.

To support successful pitch creators and to offer advice to the wider community who may be thinking about joining in, the ‘Be Inspired’ page offered a combination of brand ambassador advice and expert help on how to manage your confidence.

Living proof added real life stories of confidence building efforts from ‘ordinary people’ who pitched ideas, secured funding and delivered on their promises. Reading these stories would hopefully act as a motivator to others who were yet to pitch their confidence building ideas to the community.

Campaign reach was extended by adopting augmented reality technology on smartphones allowing users to see how pitches were progressing and how much effort and brand money had been pledged.

This campaign used a combination of brand ambassadors, medical practitioners and individuals to drive home the confidence message supported by seed money from the brand.

UX and UI of the ‘Head and Shoulders’ website.

Procter & Gamble was a key supporter of the London 2012 Olympics. Brand ambassadors such as Michael Phelps were used in both offline and online media to support the Head and Shoulders brand.

A planned collaboration between T-Mobile and Madonna resulted in a Europe wide holographic broadcast of the artists concert from Berlin.

In response to user research that identified a potential pain point with first time buyers surrounding the process of house buying, HSBC briefed us to come up with an innovative visual solution that showed the sequential process of house buying. The solution used a novel UI approach that illustrated a city street with each step identified by a building symbolising each step in the process.

In response to user research that identified a potential pain point with first time buyers surrounding the process of house buying, HSBC briefed us to come up with an innovative visual solution that showed the sequential process of house buying. Our solution used a novel UI approach that illustrated a city street with each step identified by a building symbolising each step in the process. This image shows the full scrollable page.