Creative direction and design
Experience Town Map

Novartis

Experience Town
Experience Town is a virtual town concept which helps realize the Novartis shared vision to become a truly people centric business and deliver long term positive outcomes for their organization.

As Novartis’ own ‘metaverse’, its deliberately flat hierarchy and ‘frontier town’ ethos promotes a safe and inspiring place for participation, creativity and empathy-driven contribution. All aimed at helping solve the employee experience pain points that block their cultural evolution towards Inspired, Curious and Unbossed.

At the heart of this experience transformation are their employees. Putting their needs first is vital in implementing new business strategies and innovation programs that are crucial components of a positive and future facing organization. 

Novartis are delivering this vision through Experience Town. Founded on the principles of the Experience Mindset and structured around the Experience 5D Framework: a curated set of methods and tools helping to root people-centricity into their business.

And to make certain they're designing the right solutions for their people, Experience Town leverages the power of Design Thinking to ensure Novartis is creating products and services that solve the right problems for their people.