Perspectives

OK, so you want to build a better product. You might have heard anecdotal complaints about it around the office. Perhaps you have an idea for a new ground-breaking feature. Maybe it's just not up-to-scratch from a personal point of view.

A UX/UI workflow should be implemented to retain consistency over the design & wire framing processes for both current and new designers. This should encompass everything from which software is to be used at what stage to where files are stored and accessed so that projects can be picked up by any team member seamlessly.

As the workplace evolves, new agile working methodologies such as scrums, tribes and squads are replacing traditional top down ‘command and control’ organisational structures.

This helps us empathise, but it also helps us unite the stakeholder team behind a single vision of our users and their needs. Managing this change of perspective is one of our main challenges in UX and creating personas is a great tool to help us with this.

As Heraclitus, the Greek philosopher once said, "change is the only constant in life". As in life, this holds true in business. In almost every sphere of commercial activity, orthodoxies are being challenged, accepted norms are being questioned and old ways of doing things are no longer as effective as they once were.

Personas are essential in visualising what we know about our target audience. Their needs, pain points, goals and challenges. They help us empathise with the people we're designing for so that we can create solutions that they really love.